Released on: April 17, 2008, 7:28 pm

Press Release Author: GenieKnows.com

Industry: Automotive

Press Release Summary: This year the Cannonball/Tire Rack 2008 One Lap of America
will have a wide array of sponsors and cars among them will be the event sponsor
GenieKnows.com and the vehicle they are sponsoring a 2008 smart fortwo.

Press Release Body: When Stephen Noton (Director of Search Engine Optimization with
GenieKnows.com) registered himself and his 2008 smart car into the 'One Lap of
America' race, he didn't plan on telling anyone. "I have always be involved in cars
and racing and the Cannonball was something that I wanted to do for many years" said
Noton from the company offices in Halifax, Nova Scotia.

It wasn\'t until he requested time off work that colleagues became aware of the event
and Stephen's involvement. News spread quickly around the office that Stephen was
looking for a co-driver for the race. "There was an immediate buzz when the guys at
work found out I was looking for a co-driver," and Tony Abou-Assaleh (Director of
Research at GenieKnows.com) quickly volunteered.

With two of their key employees involved in the event, it was hard for company
executives to ignore the enthusiasm. "Once we understood the history, culture and
nature of the 'Cannonball One Lap of America' race, we immediately saw the potential
of promoting our new Local Search Engine," said Barbara Miller Manning, President
and CEO of GenieKnows.com. "Having Stephen involved in this event, and entering his
smart car, really tied in well with our corporate mantra of \"the little engine that
could,\" said Manning.

After some talks with event organizer, Brock Jr., the company not only decided to
sponsor Stephen's personal entry, but also to support the entire event as the
Digital Media Sponsor.

"GenieKnows.com wanted to bring the local and community aspect to the One Lap of
America event and decided to help start the OneLapper.com community website," said
Noton. This is a site where 'One Lappers' can get hosted blogs, upload their One Lap
videos and photos and interact with the worldwide web community via this \"Web 2.0\"
platform.

GenieKnows.com is a technology provider servicing millions of search engine users
monthly via its focused web-search portals like GenieKnows Local, Games & Health.
"This is a perfect way to showcase the GenieKnows Local search product to the One
Lappers as a way to search, map and find services during this year's event."

The GenieKnows Local search team will be setting up special entry web pages for each
of the venues during the 8-day event, which will give participants the quickest way
to find that repair shop, gas station, or even the track if they get lost!

Stephen Noton's 451 smart fortwo, with an engine size of 999cc, is the smallest
entry in this year's event and just like GenieKnows.com, it is the little engine
that could. Follow the race online at http://www.onelapper.com and search like a
local at GenieKnows Local http://local.genieknows.com


Web Site: http://local.genieknows.com

Contact Details: Mark Harper, IT Interactive Services, Inc.
Tel. 902.431.4847 ext.111
Fax. 902.431.4848
Email. Media@GenieKnows.com